Choosing a good e-commerce platform can be difficult, especially if it is your first time. There are countless options out there, each with different benefits designed to meet specific objectives. Every developer has his favorite go-to choice based on stability and general preference. You, though, are looking for a detailed package that’s all-inclusive and easy to operate. So how do you make sense of it all? Here’s a breakdown of how you can successfully pick the best e-commerce platform for your business.
Hosted e-commerce solutions
A hosted e-commerce solution is a service that you sign up for before proceeding to your store within the system. This is similar to other web-based software solutions such as Google Docs and Salesforce. One of the main benefits of a hosted e-commerce solution is its ease of use, i.e., setting up and getting started via this option is a breeze even though you still have to do some learning on how to use the system and customize it as you wish. However, the technical hurdles, as compared to other options, are much lower.
There are some downsides to this solution, however. Since changing the source cord is next to impossible, you might end up hitting a roadblock in the system. Also, you might not be able to quickly move your store to a new platform since the entire process is ordinarily disruptive and tedious. Some of the most popular hosted e-commerce solutions include Shopify, BigCommerce, Magento and PinnacleCart.
Software-based approaches to e-commerce to come in two distinctive styles. There is the custom software option that built from the ground up (also referred to as proprietary software) and the off the shelf software option that can be easily customized.
Until recently, custom e-commerce systems used to be the norm. Off the shelf, software lacked helpful features and generally was static, i.e., lacked the growth features. Thankfully, the offering has evolved. Currently, it is rare to see a custom system being used, well, unless you have got less than 10% overlap between your business needs and the best appropriate off-the-shelf option.
Pairing down the options and making a final decision
To pick the best alternative, you should first look at how well the platform is set up for organic ranking. Things like the friendliness of the product URLs can come in handy at this point. Then proceed and carry a detailed assessment on how clean the source code is and most importantly, how easy is it to use the platform.